Where: Wasserman

When: May 2025

I contributed to the content development for the official launch of the groundbreaking tech partnership between Microsoft and the Premier League. This initiative introduced a new, unified and intelligent digital platform designed to transform the experience for the league’s 1.8 billion global fans with cutting-edge AI.

My work involved translating a complex technical transformation into a compelling, fan-centric brand story.

I wrote the core narrative and editorial copy for the Microsoft Unlocked feature story, detailing how Microsoft's trusted cloud and AI technology (Azure, Copilot, etc.) is building the leading media, data, and AI platform in global sport. The copy explains how 30 seasons of data, 300,000 stories, and 9,000 videos are being turned into personalised, real-time content.

Read the feature: https://unlocked.microsoft.com/premier-league/

I also scripted the official announcement video, which positions the intelligent platform as the new home of the Premier League. The script focused on delivering a powerful, emotional message about uniting a scattered global passion into one seamless, personalised fan experience.

Watch the video: https://www.youtube.com/watch?v=-P35wAhOP6c&t=1s