After purchasing Nectar from Aimia, Sainsbury’s rolled out a new trial version of the popular loyalty scheme in its Isle of Wight stores.

The trial allowed Sainsbury’s to reward customers for their loyalty while ensuring a more personalised shopping experience by rewarding customers based on how frequently they shop and how long they’ve been shopping – not just on how much they spend. The more loyal a customer was, the more value they got from the scheme.

Deliverables for this brief included web copy, email copy, app copy, direct mail and SMS. Click the image to see some examples.