After purchasing Nectar from Aimia, Sainsbury’s rolled out a new trial version of the popular loyalty scheme in its Isle of Wight stores.

The trial allowed Sainsbury’s to reward customers for their loyalty while ensuring a more personalised shopping experience by rewarding customers based on how frequently they shop and how long they’ve been shopping – not just on how much they spend. The more loyal a customer was, the more value they got from the scheme.

Deliverables for this brief included web copy, email copy, app copy, direct mail and SMS.