Where: Table19
When: March-June 2018
Briefs were coming in from clients asking us to create campaigns that get customers to stay opted in, but inboxes were full to the brim with emails asking people to do just that. This gave us the perfect opportunity to do something that really stood out.
This Sky email focused fully on the FOMO factor. We created a hypothetical, next-generation remote and pretended to launch it, before revealing that although it doesn’t exist, if it did we wouldn’t be able to tell anyone about it.
We also produced a DM version for customers whose email addresses weren’t on the mailing list.