Where: Dunnhumby
When: March-August 2014
The Orchard at Tesco scheme existed to give members the chance to trial new products in exchange for feedback and social media exposure. In one instance, customers were encouraged to try Tesco’s new range of succulent steaks (not an easy task, as this was during the aftermath of the horse meat scandal), and the other was to promote Tesco’s new home range.
The summer entertaining brochure was released to tie-in in 2014 FIFA World Cup in Brazil to get Britain’s taste buds and barbecues sizzling throughout the summer.
Click the images to see each DM piece in full.