Where: Paysafe Group

When: October – December 2022

When Skrill partnered with AC Milan, they launched the #FORZASKRILLAN campaign, a digital reality series designed to give fans an inside look at the club.

I wrote the editorial content and copy for the campaign, ranging from technical features on the iconic Milanello training ground, to “head-to-head” profiles of legends Franco Baresi and Daniele Massaro.

To support the video rollout, I also wrote the full sequence of emails and push notifications that followed the contestants from their first training sessions through to the final penalty shoot-out.