Where: Red Connect

When: March 2024

I wrote the copy for the Bodea use cases and tutorials, which now serve as the foundational teaching tools for Adobe’s Real-Time CDP B2B Edition on the official Adobe Experience League platform.

My work involved translating complex concepts like data ingestion and identity resolution into clear, actionable copy that demonstrates how to solve the problem of siloed data.

By detailing a specific scenario for a fictional technology brand, I helped create a roadmap for users to understand how to unify account profiles and bring their customer data to life.

https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/intro/rtcdpb2b-intro/b2b-use-case

https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/intro/rtcdp-intro/overview