Where: Teamspirit

When: September – October 2021

I developed a series of multi-format social media posts (LinkedIn and Twitter static posts, GIFs and carousels) for Barclays Investment Bank. The campaign’s objective was to promote key insights from Barclays’ ESG issuance trends.

The copy was crafted to drive high-value traffic to a video series focusing on the growing urgency of net zero and sustainability commitments driven by investor demands.