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JAMES PETER MCDONALD

FREELANCE COPYWRITER

  • MY WORK
  • ABOUT ME

Bestinvest UX re-design

Where: Hi Mum! Said Dad

When: April-May 2021

Bestinvest gives people all they need to invest with confidence. We reinvented its proposition and brand to encourage more customers to master their money.

When people can ‘see’ their personal financial goals, they become better at moving towards them. Bestinvest wanted to tap into this, by helping more people understand the impact of today’s decisions on tomorrow.

It was essential that we respected the needs of the loyal customer base whilst creating a platform that would resonate with a new audience.

We designed a best-in-class user experience, to make sure that Bestinvest is always engaging and accessible. Click the gif to see some examples.

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