Where: STEEL London

When: July 2018-July 2019

I produced engaging, brand-aligned email copy for Boden, driving sales and promoting new seasonal collections and key products across their women's, men's, and childrenswear collections.

My work covered both promotional and content-driven campaigns. I created urgent sales announcements using compelling, conversational language to encourage immediate action. I also developed vibrant, aspirational copy for new season launchs, all while maintaining Boden's distinct witty, relatable and quintessentially English tone of voice.