Where: MullenLowe

When: November 2020 – February 2021

Vaginal infections are common, but talking about them often feels embarrassing. The goal of this project for Canesten was to tackle that discomfort head-on by creating a lighthearted, non-judgmental landing page designed to demystify symptoms and promote their self-test kit.

The copy uses a warm, empathetic tone to transform what is typically clinical, intimidating content into a reassuring conversation, taking the “sting” out of seeking help.