Where: HH Global
When: March – July 2026

Developed a comprehensive B2B campaign messaging suite for Canon's Workspace and Production portfolios, framed around a high-energy “Canon United” football tactics concept.

I authored the complete tone of voice guide alongside the external Manager’s Playbook and internal Coaches’ Playbook, establishing a distinct, personable narrative that translated complex IT, print infrastructure, and managed services into strategic, relatable themes – including integration, efficiency, productivity, zero-trust security, and long-term optimisation.

To bridge sales touchpoints, I also conceptualised and authored a printed 'Tactics Board' leave-behind asset that mapped Canon's complete product and software ecosystem to squad positions for unified sales messaging.