Where: Antidote
When: March 2020 & May 2021

Here to blow apart the traditional world of bingo, we created Gloria – a sassy 21st century power-heroine who is here to show the nation how to ‘Bingo Like A Boss.’

We created a fully-integrated, cross channel campaign that featured a series of films showing how to boss the everyday whilst playing Gala Bingo at the same time.

Punchy, brassy, sassy. We created a brand new tone of voice that encouraged players to get their Gala on.

With breakout posts, videos to celebrate people’s birthdays and their Gala-versaries, plus radio, Gloria bossed Gala’s social channels across the board.

Finally, we oversaw a contemporary redesign of the Gala Bingo brand, taking it from bingo hall to digit-all.