Where: Antidote

When: March 2020 & May 2021

To blow apart the traditional world of bingo, the Antidote team created Gloria – a sassy 21st century power-heroine who is here to show the nation how to ‘Bingo Like A Boss.’

I contributed to the fully-integrated, cross channel campaign that featured a series of films showing how to boss the everyday whilst playing Gala Bingo at the same time.

I wrote and edited TVC scripts, radio ads scripts, social posts, and videos to celebrate people’s birthdays and their Gala-versaries, making sure Gloria bossed Gala’s social channels across the board.