Where: Table19

When: March – June 2018

My work for Tu clothing focused on communicating the brand’s wide appeal, offering stylish and high-quality options across womenswear, menswear and childrenswear.

The goal was to establish Tu as the go-to destination for dressing the entire family throughout the year. This involved developing copy that highlighted the seasonal ranges, making sure the messaging clearly showcased contemporary fashion elements into relatable customer messaging.

A core component of the brand communication was emphasising great value. The marketing materials clearly showcased the breadth of the collections, reinforcing that Tu offers dependable, fashion-forward outfits for all.