Where: Harvey Nichols

When: October 2014-February 2015

Harvey Nichols: Luxury Event and Promotional Copy

I developed high-end, aspirational invitation and promotional copy for Harvey Nichols, managing communications for a series of exclusive in-store shopping events held across the year, including key seasonal periods like Christmas and summer.

The copy successfully drove attendance and maximised sales by promoting a luxurious in-store experience, clearly detailing discounts and complimentary food and drink tastings, live music and special dining packages.