• Latest Work
  • Past Projects
  • Clients
  • About

JAMES PETER MCDONALD

SENIOR FREELANCE COPYWRITER

  • Latest Work
  • Past Projects
  • Clients
  • About

HP 3D Printing case study & guides

Where: eg+ worldwide

When: January – May 2022

As part of a strategic initiative to establish HP Multi Jet Fusion as the industry leader in Additive Manufacturing, I was responsible for developing the educational and technical content for the HP 3D Printing Learning Center.

The objective was to take complex engineering and cost data to create accessible, high-value content for a B2B audience, primarily consisting of manufacturing professionals, design engineers and C-suite decision-makers.

The resulting library of articles served as the educational backbone for HP’s commercial 3D printing site, and successfully drove organic traffic, established HP as a trusted educational resource, and provided sales teams with essential tools to advance conversations with prospective customers.

For the HP/KOCH Pac-Systeme video project I handled the English localisation and subtitling, ensuring the English translation was clear and matched the brand's technical language.

Screenshot 2025-12-10 at 11.18.05.png
Screenshot 2025-12-10 at 11.02.38.png
Screenshot 2025-12-10 at 11.02.48.png
Screenshot 2025-12-10 at 11.02.56.png
Screenshot 2025-12-10 at 11.03.07.png