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JAMES PETER MCDONALD

SENIOR FREELANCE COPYWRITER

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HMD Global white paper

Where: AxiCom

When: April 2021

I worked with HMD Global to produce this medical IoT ebook, taking the technical content and fine tuning the copy into a polished final version.

My focus was on making the complex world of global SIM management feel simple and secure for busy healthcare teams who need reliability above all else. By highlighting real-world benefits like GDPR compliance, data security and cost control I helped create a guide that's authoritative yet remains easy to read.

I stripped back the jargon to make sure the focus stayed on how this tech actually supports clinical trials and helps patients in the real world. This involved reworking the flow and tone so the final copy actually addresses the day to day pressures of medical research rather than just listing product features.

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