Where: Red Connect

When: March 2024

Ghostwriting for the CEO of Introhive, I helped translate his high-level executive vision into impactful thought leadership.

My role was to capture a distinct executive voice across a series of flagship blog posts that shifted the conversation away from technical CRM jargon toward a more sophisticated ‘one firm’ philosophy.

I focused on making the content resonate with a C-suite audience by balancing the inevitable rise of AI with the irreplaceable value of human relationship intelligence.

To make these pieces land, I tried to move away from the typical salesy tech approach and leaned into relatable storytelling. I turned a dry topic like data capture into a compelling narrative by using real-world anecdotes, such as the exhaustion of wading through bot-driven LinkedIn requests.

I also wrote a series of punchy LinkedIn posts designed for a CEO's personal brand, turning high-level concepts into digestible, viral-ready insights. By bridging the gap between complex SaaS features and the actual human connections that drive professional services, I helped build a consistent and influential online presence for the brand's leadership.

https://www.introhive.com/blog-posts/leveraging-the-human-connection-behind-ai/