Where: Table 19

When: March-June 2018

I produced strategic email direct marketing copy for Investec's private banking and savings divisions, with a focus on enhancing client engagement and communicating complex updates clearly. This involved creating personalised content derived from client survey results, highlighting priorities like savings optimisation and future planning, to demonstrate a tailored service approach.

My work also included writing informative digests on key financial trends and technology, covering topics from sustainable investing and Brexit's economic impact to the launch of their voice biometrics security feature.