• Latest Work
  • Past Projects
  • Clients
  • About

JAMES PETER MCDONALD

SENIOR FREELANCE COPYWRITER

  • Latest Work
  • Past Projects
  • Clients
  • About

Jumeirah Hotels Ramadan brochure

Where: Table19

When: March – June 2018

Jumeirah Hotels & Resorts is a Dubai-based international luxury hotel chain. Regarded as among the most luxurious and innovative in the world, they’ve won numerous international travel and tourism awards including 76 prestigious accolades in 2017.

The group offers a number of dining options and cuisines across its vast portfolio of Dubai locations for guests to celebrate the Holy Month of Ramadan.

I was tasked with showcasing their extensive dining portfolio to drive bookings and engagement during Ramadan. To do this, I developed a cohesive narrative across both print and digital assets, ensuring the brand's sophisticated tone shone through from a high-end brochure to the online assets.

JUM002 Amala Press Ad V04-1.jpg
JUM003_Ramadan_Brochure_A5_AW_v21-ENGLISH_page-0002_page-0001.jpg
JUM003_Ramadan_Brochure_A5_AW_v21-ENGLISH_page-0002_page-0002.jpg
JUM003_Ramadan_Brochure_A5_AW_v21-ENGLISH_page-0002_page-0003.jpg
JUM003_Ramadan_Brochure_A5_AW_v21-ENGLISH_page-0002_page-0004.jpg