Where: Inspired Thinking Group

When: January – February 2020

For Mecca Bingo my focus was on CRM , specifically crafting a series of retail welcome mailers designed to keep the post-visit excitement going.

The goal was to turn a first-time visitor into a regular by using a friendly, high-energy tone that felt true to the Mecca brand. I developed various subject line options and lead copy that centered on a voucher incentive, making sure the offer felt like a genuine gift rather than just another marketing nudge.

Beyond the main offer, I wrote the supporting content that highlighted the broader bingo hall experience, balancing punchy, playful language with clear calls to action, bridging the gap between the physical bingo halls and their online platform.

The challenge was to keep the copy feeling light and inviting while ensuring the technical details of the rewards and jackpots remained easy to digest.