Where: Havas Cake

When: June 2021

I contributed to the foundational messaging that launched MLB into the UK and European markets. My role focused on developing the ‘Doing Baseball Different’ narrative, which was designed to pivot Major League Baseball into a contemporary lifestyle brand.

By crafting copy around baseball culture and its ties with fashion, food, music and gaming, I helped reach a younger, more culture-first audience.

I contributed to the key messaging used to introduce the sport to a new generation of fans through major activations like the Home Run House Party.