JAMES PETER MCDONALD
SENIOR FREELANCE COPYWRITER
Where: Hex Digital
When: May – June 2021
I wrote a range of content for ProStack to help them explain their high-performance hosting in a way that actually makes sense to business owners.
For the e-commerce hosting page, I focused on the real-world impact of server speed, showing potential customers how a faster stack directly prevents the frustration of abandoned shopping carts.
When it came to the Just Tyres case study, I took their technical data and turned it into a relatable success story about how they managed to double their site capacity during peak traffic.
I also wrote their WordPress security guide, which was designed to be a helpful, expert resource that breaks down complex safety measures into steps any site owner can follow.
Across all these pieces, my goal was to keep the tone professional and authoritative without losing that energetic, fast-paced feeling that ProStack is known for.
https://prostack.uk/ecommerce-hosting/