Where: Receipt Bank/Dext (in-house)

When: July – November 2019 & October 2020

The challenge at Receipt Bank (now Dext) was to convince a traditional accounting industry to adopt modern tech. My work focused on shifting that mindset through multiple campaigns, balancing product benefits with more thoughtful discussions.

The copy directly addressed pain points – offering “hands-free” efficiency and secure data to accountants tired of chasing clients, while CEO interviews and ICAEW-partnered content used relied on data to challenge the industry to ask why firms weren't making use of tech to do the heavy lifting.