JAMES PETER MCDONALD
SENIOR FREELANCE COPYWRITER
Where: Havas Red UK
When: March 2024
I spent March 2024 working with the team at Havas to put the final editorial polish on Reckitt’s 2023 Sustainability Report.
It was a high-stakes push leading up to the April publication, where I acted as set of eyes on the narrative to ensure everything felt cohesive and sharp.
A big part of the job involved digging into the data and pulling the key stats through to the report's infographics, making sure the complex ESG metrics were translated into something clear, visual, and easy for stakeholders to wrap their heads around.
On the more campaign-focused side of things, I also wrote the copy for Nurofen’s Gender Pain Gap website. It was a project that required a careful balance of empathy and authority to highlight the systemic issues in how women’s pain is diagnosed and treated.
It meant taking a heavy, important subject and turning it into an engaging digital experience that didn't just share information, but really pushed for a change in the conversation.