Where: Table19

When: March-June 2018

*Click the images to see a high res PDF*

The Challenge:

To get customers to do their big Christmas shop with Sainsbury’s, rather than a competitor in a time when people are shopping around more than ever.

We needed to engage customers to keep them shopping and swiping while they were being bombarded with loads of competitor offers.

The Solution:

We started by identifying customers who had previously saved up their Nectar points and spent them in-store at Christmas time. So rather than counting down to Christmas, Sainsbury’s customers were counting up!

The Result:

We were able to create highly personalised customer journeys across direct mail, email, digital and in-store.

Customer participation rate: 82%

Email open rate: 43%

Nectar Card redemption rate: 5%

Sales uplight on previous year: 7%