Where: KHWS

When: July 2018

I developed in-store and print marketing copy for the launch of Samsung's flagship 2018 television lineup, including Premium UHD, QLED, and The Frame models.

My work involved translating complex technical features into clear, impactful consumer benefits focused on true colour vibrancy and picture clarity.

I placed special emphasis on the unique design-focused innovations: QLED's Ambient Mode – which seamlessly blends the screen into its surroundings – and The Frame's Art Mode, positioning the TV as a premium, customisable piece of interior decor.