Where: SMP

When: June 2021 & August 2021

This detailed project centered on developing the Amazon Brand Store content for SanDisk Professional's high-capacity datsa storage solutions.

It required a keen eye for detail, translating complex technical features (like Thunderbolt 3 speeds, hardware RAID, and ultra-rugged durability) into clear, impactful copy across various product pages (PDPs).

This project demonstrates the ability to adopt a sophisticated, technical tone of voice and deliver SEO-aware, conversion-focused copy specifically tailored for the Amazon environment. All content was crafted with a strong understanding of legal limitations around product claims.