Where: Wasserman

When: October 2025

I developed the concept and copy for this social campaign, focusing on the contrast between F1's high-speed spectacle and the technical infrastructure that powers it.

The strategy was built on a simple juxtaposition: “What the world sees” vs “What makes it possible.”

By shifting the focus from the car to the people and the platform, I positioned ServiceNow as the essential digital backbone of the Aston Martin Aramco garage.