Where: Skew

When: February – March 2024

This is a thought leadership piece I ghostwrote for a brand licensing agency Skew, positioning them as experts in brand growth.

It features in-depth analysis of key case studies, including the strategies of Star Wars, Red Bull and Virgin, to illustrate instances of successful and failed brand extensions.

The piece also provides practical advice on risk mitigation, building brand equity and forecasting the future of creator-led brand licensing.

Read it here: https://skewstudio.com/blog/what-is-brand-extension