Where: Haygarth

When: April – June 2021

This project was my first foray into scriptwriting for a TV commercial. Promoting Systane Complete – an advanced eye drop formula – the challenge was to translate complex scientific benefits into concise, consumer-friendly language suitable for a short TV spot.

The copy needed to clearly establish Systane Complete as the ideal first-line treatment by communicating three key claims: it treats every type of dry eye, it uses nano-droplet technology for enhanced delivery and it’s long-lasting.