Where: STEEL London

When: July 2018 – July 2019

These B2C communications for TalkTalk covered security, product uptake and general customer service. This involved making those tricky security topics sound clear and reassuring, writing copy for things like the Beat The Scammers alerts, promoting features like SuperSafe and CallSafe, and giving customers a heads up about fraudsters.

On the product side I handled the emails for broadband activation, giving tips on how to boost Wi-Fi, and explaining things like the Wi-Fi Extender Kits. Essentially I worked to ensure all communications, from urgent security notices to simple setup instructions, were easy to understand and helped build trust with the customers.