Where: Dunnhumby

When: March – August 2014

I worked on print and digital copy for a bunch of Tesco marketing campaigns, covering everything from food to homeware. A big part of that was writing communications for The Orchard at Tesco scheme, where members got to try new products and share their honest opinions on social media. This included a tricky one: crafting persuasive copy to reassure customers about the new range of succulent steaks. We had to work hard to build trust right after the horse meat scandal by talking up the 100% British and Irish sourcing and expert maturing processes. I also helped with the launch of Tesco's affordable New Home Range, driving people to use coupons and check out the new themes.

On top of that, I put together the Summer Entertaining Brochure back in 2014, making sure the recipes and barbecue tips got everyone excited for the FIFA World Cup in Brazil – getting Britain's taste buds sizzling all summer long.