Where: Proximity Worldwide

When: March 2015-January 2018

I created print advertising copy featured in the Waitrose Food Magazine for Tilda’s ready-to-heat rice range. The campaign emphasised Tilda’s 40-year history as the UK's top-selling Basmati rice, balancing premium brand heritage with modern consumer demands.

The copy addresses contemporary demands for nutritious meal options that are both quick to prepare and healthy.