Where: Turo

When: October 2019-March 2020

I created copy for Turo, the peer-to-peer car-sharing platform, across several key campaigns, positioning the service as the smarter alternative to traditional car rental.

My work involved writing for both sides of the marketplace: for guests, I wrote promotional banners with strong discounts to drive first-time bookings, emphasising the huge variety of affordable cars available – from a tech-forward Tesla to a rugged Jeep.

For hosts, I created a data-driven infographic that used impressive UK market statistics (like average host earnings of £377/month) to attract new listings, and I also developed exclusive email copy offering a free Lightfoot device, focusing on practical benefits like reducing insurance claims by up to 40% and cutting down on vehicle wear and tear.