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JAMES PETER MCDONALD

SENIOR FREELANCE COPYWRITER

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Unison HomeBuyer DM

Where: Table19

When: March – June 2018

This direct mail piece for Unison HomeBuyer tackles a major pain point for prospective US homeowners: the hefty down payment required to secure a house, often compounded by mandatory mortgage insurance. The goal was to educate recipients on Unison's unique, non-debt-based financing model.

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