Where: Inspired Thinking Group

When: January – February 2020

My Virgin Media work was all about keeping the brand's bold, high-energy voice consistent across a series of mailers.

Whether I was trying to lure people onto the red carpet with VIP competition hooks or writing editorial-style teasers for the latest must-watch shows, the goal was always to make the content feel like an unmissable event rather than just another email in an inbox.

I also wrote the copy for product launches and trials ranging from driving pre-orders with high-urgency messaging to inviting users to beta-test the Virgin TV 360 box.

I focused on translating tech features into simple, exciting benefits that felt personal to the user to deliver direct results.