Where: STEEL London

When: July 2018-July 2019

I developed engaging marketing copy for the Warner Bros. Studio Tour London, focused on promoting seasonal events and announcing major venue expansions. This work aimed to drive ticket sales and enhance the visitor experience for both new and returning guests (Muggles).

My primary tasks involved writing promotional copy for events like ‘Explore the Darkness of the Wizarding World’, detailing immersive experiences such as the Great Hall's Dark Arts decoration and live Death Eater wand combat duels. Concurrently, I created clear, exciting communication around the brand new Studio Tour entrance and Hub, highlighting new features including an extended shop, new dining options (the Chocolate Frog Cafe and Studio Tour Hub), and the impressive, suspended Ukrainian Ironbelly dragon model.