Where: Which?

When: July-September 2014

I developed reader-focused advertising copy for Which? Magazine, supporting key consumer services and membership benefits. The goal was to quickly communicate utility and trust to the publication’s audience of almost half a million people.

My work focused on promoting two core areas: consumer research for holidays and the Which? Trusted Traders scheme. For holidays, I highlighted the depth of product testing and practical travel advice available to members. For the Trusted Traders service, the copy successfully launched the new initiative by acknowledging the difficulty of finding reliable tradespeople and encouraging readers to recommend their own trusted mechanics, plumbers and builders.