• Latest Work
  • Past Projects
  • Clients
  • About

JAMES PETER MCDONALD

SENIOR FREELANCE COPYWRITER

  • Latest Work
  • Past Projects
  • Clients
  • About

Zurich thought leadership articles

Where: Tag

When: September – October 2021

For the Captives in a Hard Market feature, I refined and polished a complex technical analysis into a high impact piece of thought leadership.

My role involved taking raw insights from subject matter experts and distilling them into a clear and compelling narrative that bridged the gap between technical insurance data and market ready editorial.

I focused on clarifying the messaging to highlight the strategic value of captive insurance during a hardening market and ensured the discussion regarding risk ceding and financial liquidity was accessible and authoritative.

By restructuring the key arguments and refining the editorial tone, I helped transform expert interviews into a polished feature ready for publishing.

https://www.zurich.com/commercial-insurance/sustainability-and-insights/commercial-insurance-risk-insights/captives-in-a-hard-market

Screenshot 2026-01-07 at 16.57.07.png
Screenshot 2026-01-07 at 16.57.36.png
Screenshot 2026-01-07 at 16.57.57.png
Screenshot 2026-01-07 at 16.58.22.png